Wellness
I love this collection for the design, but more so because it embodies the Blush Novelties mission that “All bodies are beautiful, worthy and deserving of celebration and pleasure.” Wellness was created to serve consumers not only to enjoy sexual pleasure, but also maintain their sexual health. The line of products features items such as dilators, kegel balls and vibrators to help anyone seeking to enjoy sexual penetration, build tolerance for medical exams, or to just feel more comfortable with one’s body after medical and non-medical pelvic trauma, as well as strengthening one’s pelvic floor muscles with Kegel exercises and building orgasmic strength.
I had the honor of designing the logo and packaging, art directing the collection visuals, merchandising and even served as a hand model. This collection is incredibly well-received by consumers and retailers alike. They love the soft, inviting look of the brand and the inclusive, thoughtful message to a group that is underserved and often overlooked.
Art directing videos is a newer skill that I am developing, but is great fun! Luckily, I have great partners on my team that have the technical know-how to implement my creative vision.
Password: myw
